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How Robotics Can Help Address the Changing Labor Market

The labor market as a whole is changing, but even more dramatically in the logistics industry. Qualified labor is getting increasingly harder to find.


The labor market as a whole is changing, but even more dramatically in the logistics industry. Qualified labor is getting harder to find, while a significant percentage of the existing workforce — baby boomers — will be leaving the workforce over the next 10 to 15 years. For the first time, there is actually an inversion in the marketplace, meaning that there are now more jobs available than people available to fill them across the entire economy and particularly in this industry.

A variety of factors have converged to create this labor shortage, at the very time that there is a complementary explosion of e-commerce. All-time lows in unemployment, combined with a change in perception of manual jobs by younger, STEM-educated workers, has led to insufficient numbers of workers for these manual jobs. Businesses are being required to do more with less, and are turning to automation to address their labor needs.

Nothing is impacting the logistics industry as much as the exponential growth of e-commerce. Consider that American consumers spend 40 billion hours shopping in stores— the equivalent of 20 million full time jobs. This significant job growth in logistics combined with a decline in the available workforce represents an unsustainable shift for businesses. Autonomous robots can fill the gap.

Automation is a Reality

Robots are already in the supply chain and that is only going to increase with the growth of e-commerce fulfillment. It is expected that shipments of warehousing and logistics robots will grow from 194,000 units in 2018 to 938,000 annually by 2022. According to the 2018 MHI Annual Industry Report, the implementation of robotics and automation continues to expand as companies look for ways to remain competitive. Robots and automation can improve overall efficiency by performing traditionally manual tasks such as picking, sorting, inspecting, storing, handling, and classifying products.

Once considered a futuristic trend, autonomous robots are quickly becoming the go-to technology for the logistics industry. According to Inbound Logistics, “the 3PL executives charged with making their company’s operations more efficient and cost-effective to the associates on the floor who pick the orders, all are singing the praises of the ‘bot revolution.’”

The fact is that manual picking in a warehouse requires a lot of people, and can be a dull and mundane job. A robotic workforce allows businesses to stay competitive by lowering capital costs, while moving more products with improved accuracy and efficiency.  Robots also provide flexibility to businesses to scale according to demand.

Automation is Changing the Way People Work

While headlines may occasionally declare that the robots are taking all of the jobs, it turns out that actually the exact opposite is true. Automation does not mean the loss of jobs for the human workforce, but rather an improvement of job opportunities.

Defining warehouse robotics as the “deployment of robotics in the warehouse to perform functions such as pick-place, packaging, transportation, and palletizing,” Allied Market Research says key market drivers include increased demand for automation due to the prevailing competition in e-commerce; SKU proliferation, and advancements in technology.

As the Association for Advancing Automation (A3) points out in Work in the Automation Age: Sustainable Careers Today and Into the Future, “While robots don’t cause net job losses, however, they do change the type of work and the skills required, driving new jobs and shifting existing jobs toward higher-value tasks. This distinction between jobs and tasks is critical.”

Within any given job, but particularly in the warehouse setting, there are tasks that can be mundane for the worker, but essential to the success of the business. E-commerce trends tell us that customers are requiring more product options, placing smaller orders, and demanding nearly immediate delivery.  By allowing a robot to perform the piece-picking necessary to meet these demands, the human worker’s job becomes focused on higher-value tasks that may ultimately increase companies’ productivity and the workers’ satisfaction.

Automation Will Change the Types of Jobs Available

The nature of work has been changing hand-in-hand with labor automation for hundreds of years—this is not new with the dawning of autonomous robots. Before the industrial revolution, people were required to use their own energy to complete tasks. Industrialization marked a shift to powered, special-purpose machinery, factories and mass production.

Many people today work in jobs and fields that are a direct result of increased automation. And it is expected that up to 65% of kids in grade school today will work in jobs that currently do not exist. And while it is true that autonomous robots will supplement and ease the need for manual labor, it will never replace it. In fact, robotics will create 58 million net new jobs by 2022. But the jobs will in many ways be different, requiring different skill sets. And workers know this—87% of workers believe that it will be essential to get training and develop new skills to keep up with changes in the workforce.

Automation Requires a Change of Culture

Using robots requires a cultural shift within an organization; and the impact is typically felt across all levels from the material handling labor force to IT, management, and human resources. While businesses want to be seen as being innovative and on the cutting edge of technology and trends in their industry, they need to be proactive in educating current employees and stakeholders about the benefits of the technology.

Businesses need to understand the cultural impacts of adding automation, and realize that cultural change takes time. It is essential to train and educate the workforce, hire new employees with the right skill sets to work with the robots, and integrate new people into the culture of automation.

As demand for more efficiency and productivity in the logistics industry continues, and as the labor market shortage persists, companies that want to stay competitive must factor robotics and automation into their growth. Furthermore, when automation is properly acclimated into an organization’s culture, businesses can grow while engaging their employees with higher-level tasks and quality of work life.


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Lindsay Hickey

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